Understand first. Then choose the production method.
Motion, CGI, generative production and post. Which of them a project uses is decided by the problem, not the tool.
How the work gets made
Complex work starts with understanding it.
Complex work starts with understanding it.
Complex work starts with understanding it.
The first job is not animation. It is understanding the product, system, research, process or technology well enough to know what the audience actually needs to understand.
Research · Story · Creative Direction · Technical Communication
Research · Story · Creative Direction · Technical Communication
Show what can’t be filmed
CGI gives you control where cameras stop.
CGI gives you control where cameras stop.
CGI gives you control where cameras stop.
Internal mechanisms, microscopic processes, technical systems, products, simulations, and concepts that do not physically exist yet. Opsydia and Panasonic are both built this way.
3D · CGI · Product Visualisation · Technical Animation · Simulation
3D · CGI · Product Visualisation · Technical Animation · Simulation
Motion turns information into a story.
Motion turns information into a story.
Motion turns information into a story.
Not software operation. Motion is the craft used to explain, structure, launch and simplify, and to give a brand a way of moving that holds across everything it appears in.
Motion Design · Explainers · Brand Motion · UI Animation · Typography
Motion Design · Explainers · Brand Motion · UI Animation · Typography
Generative production changes the available canvas.
Generative production changes the available canvas.
Generative production changes the available canvas.
Generative AI widens what can be explored, visualised and produced. It is not the whole process. When a model reaches its limit the work moves into CGI, motion, compositing, edit and post, instead of stopping at whatever the model returned.
Generative Video · Image Generation · Hybrid Workflows · Creative Technology
Generative Video · Image Generation · Hybrid Workflows · Creative Technology
Generation is not delivery.
Generation is not delivery.
Generation is not delivery.
Outputs, renders and assets still have to become finished communication: cut, graded, mixed, versioned and delivered. That is the difference between generating material and delivering work.
Editing · Compositing · VFX · Sound · Colour · Finishing · Delivery
Editing · Compositing · VFX · Sound · Colour · Finishing · Delivery
One idea. Whatever production method it needs.
One idea. Whatever production method it needs.
One idea. Whatever production method it needs.
AI when it helps. CGI when control matters. Motion when clarity matters. A combination when that is the better answer.
AI when it helps. CGI when control matters. Motion when clarity matters. A combination when that is the better answer.
AI when it helps. CGI when control matters. Motion when clarity matters. A combination when that is the better answer.
The difference is not having six capabilities. It is being able to move between them without losing the idea.
How I work
Senior level, hands on from brief to delivery. Small and direct by design: you work with me, not an account manager. I also design and build AI systems, which is the same job in a different medium. Work out what has to be understood, then build the thing that makes it clear.
Have something worth getting right?
