Fifteen years of motion, CGI and creative direction, now expanded through generative AI.
Fifteen years turning complicated briefs, technologies and products into clear visual communication: product CGI, technical animation, campaigns, explainers and branded content for companies whose products are difficult to explain.
Generative AI and creative technology were added to that, not swapped in for it. Deep production craft, technical storytelling, generative AI and creative technology stack. The older skills are the reason the newer ones are worth anything. Ideas still need direction, structure, timing and judgement.
What I do
Technical storytelling
CGI and motion for products too complex for a normal explainer.
3D and CGI
Cinema 4D, Octane, Arnold, X-Particles. Product visualisation, CAD-based animation, look-dev and VFX.
Motion and post
Brand animation, edit, sound and colour. Delivered as one reusable visual language, not a run of separate films.
Generative AI and creative technology
Generative production worked into the existing pipeline, plus custom tools in development, including a Cinema 4D integration for generative look-dev.
How I work
Senior level, hands on from brief to delivery. Small and direct by design: you work with me, not an account manager. I also design and build AI systems, which is where the technical side of this work shows up most directly.